{"id":4197,"date":"2025-05-21T15:28:00","date_gmt":"2025-05-21T13:28:00","guid":{"rendered":"https:\/\/www.vixyvideo.com\/nl\/?p=4197"},"modified":"2026-06-25T13:37:04","modified_gmt":"2026-06-25T11:37:04","slug":"interactieve-video-statistieken-tips-en-trends","status":"publish","type":"post","link":"https:\/\/www.vixyvideo.com\/nl\/interactieve-video-statistieken-tips-en-trends\/","title":{"rendered":"Interactieve video in 2025: statistieken, tips en trends"},"content":{"rendered":"
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Creating and publishing videos consistently doesn\u2019t mean you\u2019ll get the ROI you\u2019re looking for. Want to engage your audience in ways that will grab their attention and convince them to take your desired action?<\/p>\n

According to a 2020 Video Marketing Survey<\/a> by Wyzowl, currently 85% of businesses use video as a marketing tool.<\/p>\n

Of course, that can only mean you\u2019re up for some competition. How do you use videos in ways that will make your brand stand out from the crowd? Serve them interactive videos that drive engagement and conversion!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n

From linear videos to engaging videos<\/H3><\/div>

What are interactive videos? A refreshment.<\/p>\n

Unlike linear videos – where viewers can only play, pause, fast forward, and rewind – interactive videos allow the viewer to interact with the video elements, alter the story, and thus create a more personalized viewing experience.<\/p>\n

In other words, with interactive videos, you\u2019re not only watching passively, but you\u2019re also interacting and engaging with the video content, much like what you\u2019re doing when navigating a web page.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n

Key Interactive Video Statistics<\/H2><\/div>

Want to wrap your head around how big interactive video has become? Take a look at the following key interactive video statistics:<\/p>\n