{"id":274,"date":"2016-08-08T11:59:01","date_gmt":"2016-08-08T09:59:01","guid":{"rendered":"https:\/\/www.vixyvideo.com\/blog\/features\/video-analytics\/"},"modified":"2026-06-25T15:10:06","modified_gmt":"2026-06-25T13:10:06","slug":"video-analytics","status":"publish","type":"tour-page","link":"https:\/\/www.vixyvideo.com\/nl\/features\/video-analytics\/","title":{"rendered":"Video Analytics"},"content":{"rendered":"<section id=section-block-block_4affb11bcbd1a5e365f7d747f91e353c  class=\"section content_block_double\" itemscope itemtype=\"http:\/\/schema.org\/WebPageElement\" itemprop=\"hasPart\"><div class=\"container\"><div class=\"block-row blocks-in-row-2\"><div class=\"block content-block\" itemscope itemtype=\"http:\/\/schema.org\/WebPageElement\" itemprop=\"isPartOf\"><div class=\"inner-wrapper\"><div class=\"title-wrapper\"><H2 class=\"block-title\">Optimaliseer uw video campagne<\/H2><\/div><div itemprop=\"text\" class=\"content-wrapper\"><p>Vergroot uw inzicht in de best presterende content, kijkgedrag, interactiviteit en conversieratio\u2019s. Ontdek welke video\u2019s het meest, en welke video\u2019s het minst bekeken worden. Met slechts enkele klikken krijgt u inzicht in de volledige details over de prestaties van een bepaalde video, een categorie of een timeframe.<\/p>\n<p>Gebruik onze rapporten om zakelijke inzichten te verwerven, trends beter te begrijpen en om te zien hoe uw contentstrategie zijn vruchten afwerpt.<\/p>\n<\/div><\/div><\/div><div class=\"block content-block\" itemscope itemtype=\"http:\/\/schema.org\/WebPageElement\" itemprop=\"isPartOf\"><div class=\"inner-wrapper\"><div class=\"title-wrapper\"><H2 class=\"block-title\">Vergroot uw inzicht in:<\/H2><\/div><div itemprop=\"text\" class=\"content-wrapper\"><ul>\n<li>Aantal views en aantal unieke kijkers<\/li>\n<li>Gemiddelde kijkduur<\/li>\n<li>Start \/ impressieratio<\/li>\n<li>Content drop-off, het moment van wegklikken<\/li>\n<li>Geografische distributie<\/li>\n<li>Aantal interacties (bijv: contactformulier)<\/li>\n<li>Aantal gedeelde video\u2019s via sociale media<\/li>\n<li>Aantal video downloads<\/li>\n<li>Conversie ratio (integratie Google Analytics)<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n<section id=section-block-block_d0a0e0665a550fd8cbed95acf104a9bd class=\"section image_block\" itemscope itemtype=\"http:\/\/schema.org\/WebPageElement\" itemprop=\"hasPart\"><div class=\"block-row blocks-in-row-1\"><div class=\"block image-block\" itemscope itemtype=\"http:\/\/schema.org\/WebPageElement\" itemprop=\"isPartOf\"><div class=\"inner-wrapper\"><figure itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" itemprop=\"isPartOf\" class=\"img-wrapper\"><meta itemprop=\"description\" content=\"content drop off\"><img decoding=\"async\" title=\"content drop off\" alt=\"content drop off\" width=\"1035\" height=\"625\" src=\"https:\/\/www.vixyvideo.com\/nl\/wp-content\/uploads\/sites\/3\/2021\/01\/content-drop-off.jpg\"\/><meta itemprop=\"name\" content=\"content drop off\"><meta itemprop=\"image\" content=\"https:\/\/www.vixyvideo.com\/nl\/wp-content\/uploads\/sites\/3\/2021\/01\/content-drop-off.jpg\"><\/figure><\/div><\/div><\/div><\/section>\n\n<section id=section-block-block_c078bd50ecb6c2671da519762560afdc  class=\"section content_block_double\" itemscope itemtype=\"http:\/\/schema.org\/WebPageElement\" itemprop=\"hasPart\"><div class=\"container\"><div class=\"block-row blocks-in-row-2\"><div class=\"block content-block\" itemscope itemtype=\"http:\/\/schema.org\/WebPageElement\" itemprop=\"isPartOf\"><div class=\"inner-wrapper\"><div class=\"title-wrapper\"><H3 class=\"block-title\">Play-through en content drop-off<\/H3><\/div><div itemprop=\"text\" class=\"content-wrapper\"><p>In welke video\u2019s haken kijkers af en op welk moment? Verbeter uw contentstrategie door het bijhouden van de videolengte, pagina-prestaties en andere belangrijke variabelen. Drop-off momenten en play-though ratio&#8217;s zijn belangrijke statistieken voor videoproductie partijen en geven inzicht in op welke punten een video aangepast dient te worden.<\/p>\n<\/div><\/div><\/div><div class=\"block content-block\" itemscope itemtype=\"http:\/\/schema.org\/WebPageElement\" itemprop=\"isPartOf\"><div class=\"inner-wrapper\"><div class=\"title-wrapper\"><H3 class=\"block-title\">Geografische video playback<\/H3><\/div><div itemprop=\"text\" class=\"content-wrapper\"><p>Bekijk de exacte geografische locatie van uw kijkers en ontdek trends door het combineren deze gegevens met social engagement en video drop-off momenten.\u00a0Met deze statistieken\u00a0verzamelt u belangrijk informatie die bijvoorbeeld voor\u00a0lokale adverteerders van enorme toegevoegde waarde is.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n<section id=section-block-block_618e72e0998b7da6cb685baabcb897a2  class=\"section content_block_double\" itemscope itemtype=\"http:\/\/schema.org\/WebPageElement\" itemprop=\"hasPart\"><div class=\"container\"><div class=\"block-row blocks-in-row-2\"><div class=\"block content-block\" itemscope itemtype=\"http:\/\/schema.org\/WebPageElement\" itemprop=\"isPartOf\"><div class=\"inner-wrapper\"><div class=\"title-wrapper\"><H3 class=\"block-title\">Geavanceerde event tracking via Google Analytics<\/H3><\/div><div itemprop=\"text\" class=\"content-wrapper\"><p>Voeg de Google Analytics code van uw website toe aan uw\u00a0videoplayer om inzicht te krijgen in de customer journey van de bezoekers op uw website. Hiermee krijgt u antwoord\u00a0op vragen als: via welke kanalen komt mijn doelgroep op de website en welke acties verrichten\u00a0mijn kijkers tijdens of juist na het kijken\u00a0van een video.<\/p>\n<p>De VIXY\u00a0videoplayer\u00a0heeft standaard\u00a0geavanceerde event tracking functionaliteit, waarmee statistieken van alle events in de player terug worden gestuurd naar Google Analytics.<\/p>\n<\/div><\/div><\/div><div class=\"block content-block\" itemscope itemtype=\"http:\/\/schema.org\/WebPageElement\" itemprop=\"isPartOf\"><div class=\"inner-wrapper\"><div class=\"title-wrapper\"><H3 class=\"block-title\">Integreer VIXY met uw eigen web analytics<\/H3><\/div><div itemprop=\"text\" class=\"content-wrapper\"><p>Gebruikt u reeds andere web analytics? De rapporten uit VIXY zijn eenvoudig te integreren met alle toonaangevende\u00a0statistiekenleveranciers in de markt, zoals:\u00a0Google Analytics, Adobe Omniture, Level3, Comscore, Nielsen, Conviva, Akamai en Youbora.<\/p>\n<p>Hiermee krijgt u precies de statistieken van video&#8217;s en gebruikers\u00a0die voor uw bedrijf interessant zijn.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n<section id=section-block-block_5b6eebfad5659645ab523f2aaf1c7933 class=\"section query-overview-block handpicked\" itemscope itemtype=\"http:\/\/schema.org\/WebPageElement\" itemprop=\"isPartOf\"><div class=\"container\"><div class=\"block-row blocks-in-row-1\"><div class=\"block collection-overview-block \"><div class=\"title-wrapper\"><H2 class=\"block-title\">Bekijk de andere mogelijkheden<\/H2><\/div><ul class=\"collection-wrapper\" itemscope itemtype=\"https:\/\/schema.org\/Collection\"><li class=\"list-item tour-page\"><a itemprop=\"url\" href=\"https:\/\/www.vixyvideo.com\/nl\/features\/video-advertising-avod\/\" class=\"part features-part\" itemscope itemtype=\"https:\/\/schema.org\/Article\"><article><div class=\"inner-wrapper\"><div class=\"features-icon\"><\/div><h2 class=\"part-title\" itemprop=\"headline\">Video Advertising (AVOD)<\/h2><div class=\"part-desc\"><p>Voeg pre-roll&#8217;s, mid-roll&#8217;s, post-roll&#8217;s en overlay advertenties toe aan uw video en optimaliseer uw advertentie opbrengsten met real-time bidding (RTB) en programmatic sales.<\/p><\/div><span class=\"button outline\">Lees meer<\/span><\/div><\/article><meta content=\"08\/08\/2016\" itemprop=\"datePublished\"><meta content=\"25\/06\/2026\" itemprop=\"dateModified\"><meta content=\"admin\" itemprop=\"author\"><div class=\"meta-tag-wrapper\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\"><meta content=\"VIXY Platform NL\" itemprop=\"name\"><div itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><meta itemprop=\"url\" content=\"https:\/\/www.vixyvideo.com\/nl\/wp-content\/themes\/vixy\/assets\/dist\/images\/logo.svg\"><\/div><\/div><\/a><\/li><li class=\"list-item tour-page\"><a itemprop=\"url\" href=\"https:\/\/www.vixyvideo.com\/nl\/features\/pay-per-view-tvod\/\" class=\"part features-part\" itemscope itemtype=\"https:\/\/schema.org\/Article\"><article><div class=\"inner-wrapper\"><div class=\"features-icon\"><\/div><h2 class=\"part-title\" itemprop=\"headline\">TVOD platform (Pay-Per-View)<\/h2><div class=\"part-desc\"><p>Verkoop uw videocontent door deze als pay-per-view beschikbaar te stellen aan uw doelgroep, kijkers betalen vervolgens per losse video die ze willen zien.<\/p><\/div><span class=\"button outline\">Lees meer<\/span><\/div><\/article><meta content=\"26\/07\/2022\" itemprop=\"datePublished\"><meta content=\"25\/06\/2026\" itemprop=\"dateModified\"><meta content=\"admin\" itemprop=\"author\"><div class=\"meta-tag-wrapper\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\"><meta content=\"VIXY Platform NL\" itemprop=\"name\"><div itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><meta itemprop=\"url\" content=\"https:\/\/www.vixyvideo.com\/nl\/wp-content\/themes\/vixy\/assets\/dist\/images\/logo.svg\"><\/div><\/div><\/a><\/li><li class=\"list-item tour-page\"><a itemprop=\"url\" href=\"https:\/\/www.vixyvideo.com\/nl\/features\/calls-to-action-lead-generatie\/\" class=\"part features-part\" itemscope itemtype=\"https:\/\/schema.org\/Article\"><article><div class=\"inner-wrapper\"><div class=\"features-icon\"><\/div><h2 class=\"part-title\" itemprop=\"headline\">Calls-To-Action &amp; Leadgeneratie<\/h2><div class=\"part-desc\"><p>Converteer kijkers naar kopers met effectieve calls-to-action. Voeg zelf eenvoudig buttons, producten, brochures en invulformulieren toe aan uw videoplayer.<\/p><\/div><span class=\"button outline\">Lees meer<\/span><\/div><\/article><meta content=\"08\/08\/2016\" itemprop=\"datePublished\"><meta content=\"25\/06\/2026\" itemprop=\"dateModified\"><meta content=\"admin\" itemprop=\"author\"><div class=\"meta-tag-wrapper\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\"><meta content=\"VIXY Platform NL\" itemprop=\"name\"><div itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><meta itemprop=\"url\" content=\"https:\/\/www.vixyvideo.com\/nl\/wp-content\/themes\/vixy\/assets\/dist\/images\/logo.svg\"><\/div><\/div><\/a><\/li><li class=\"list-item tour-page\"><a itemprop=\"url\" href=\"https:\/\/www.vixyvideo.com\/nl\/features\/interactieve-player-studio\/\" class=\"part features-part\" itemscope itemtype=\"https:\/\/schema.org\/Article\"><article><div class=\"inner-wrapper\"><div class=\"features-icon\"><\/div><h2 class=\"part-title\" itemprop=\"headline\">Interactive Player Studio<\/h2><div class=\"part-desc\"><p>Cre\u00eber eenvoudig interactieve video&#8217;s voor een beter online resultaat met de VIXY Videoplayer Studio met Timeline functionaliteit.<\/p><\/div><span class=\"button outline\">Lees meer<\/span><\/div><\/article><meta content=\"08\/08\/2016\" itemprop=\"datePublished\"><meta content=\"25\/06\/2026\" itemprop=\"dateModified\"><meta content=\"admin\" itemprop=\"author\"><div class=\"meta-tag-wrapper\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\"><meta content=\"VIXY Platform NL\" itemprop=\"name\"><div itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><meta itemprop=\"url\" content=\"https:\/\/www.vixyvideo.com\/nl\/wp-content\/themes\/vixy\/assets\/dist\/images\/logo.svg\"><\/div><\/div><\/a><\/li><li class=\"list-item tour-page\"><a itemprop=\"url\" href=\"https:\/\/www.vixyvideo.com\/nl\/features\/video-sharing-distribution\/\" class=\"part features-part\" itemscope itemtype=\"https:\/\/schema.org\/Article\"><article><div class=\"inner-wrapper\"><div class=\"features-icon\"><\/div><h2 class=\"part-title\" itemprop=\"headline\">Video Sharing and Distribution<\/h2><div class=\"part-desc\"><p>Reach an even greater audience and get more revenue out of videos that you share and distribute.<\/p><\/div><span class=\"button outline\">Lees meer<\/span><\/div><\/article><meta content=\"08\/08\/2016\" itemprop=\"datePublished\"><meta content=\"10\/11\/2025\" itemprop=\"dateModified\"><meta content=\"admin\" itemprop=\"author\"><div class=\"meta-tag-wrapper\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\"><meta content=\"VIXY Platform NL\" itemprop=\"name\"><div itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><meta itemprop=\"url\" content=\"https:\/\/www.vixyvideo.com\/nl\/wp-content\/themes\/vixy\/assets\/dist\/images\/logo.svg\"><\/div><\/div><\/a><\/li><li class=\"list-item tour-page\"><a itemprop=\"url\" href=\"https:\/\/www.vixyvideo.com\/nl\/video-player\/\" class=\"part features-part\" itemscope itemtype=\"https:\/\/schema.org\/Article\"><article><div class=\"inner-wrapper\"><div class=\"features-icon\"><\/div><h2 class=\"part-title\" itemprop=\"headline\">Video Player<\/h2><div class=\"part-desc\"><p>The fastest and most reliable HTML5 video player on the market. The delivery is seamless \u2014 regardless of which device the viewer uses.<\/p><\/div><span class=\"button outline\">Lees meer<\/span><\/div><\/article><meta content=\"08\/08\/2016\" itemprop=\"datePublished\"><meta content=\"02\/12\/2025\" itemprop=\"dateModified\"><meta content=\"admin\" itemprop=\"author\"><div class=\"meta-tag-wrapper\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\"><meta content=\"VIXY Platform NL\" itemprop=\"name\"><div itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><meta itemprop=\"url\" content=\"https:\/\/www.vixyvideo.com\/nl\/wp-content\/themes\/vixy\/assets\/dist\/images\/logo.svg\"><\/div><\/div><\/a><\/li><li class=\"list-item tour-page\"><a itemprop=\"url\" href=\"https:\/\/www.vixyvideo.com\/nl\/features\/video-analytics\/\" class=\"part features-part\" itemscope itemtype=\"https:\/\/schema.org\/Article\"><article><div class=\"inner-wrapper\"><div class=\"features-icon\"><\/div><h2 class=\"part-title\" itemprop=\"headline\">Video Analytics<\/h2><div class=\"part-desc\"><p>Verbeter uw online resultaat met diepgaande video-analytics.<\/p><\/div><span class=\"button outline\">Lees meer<\/span><\/div><\/article><meta content=\"08\/08\/2016\" itemprop=\"datePublished\"><meta content=\"25\/06\/2026\" itemprop=\"dateModified\"><meta content=\"admin\" itemprop=\"author\"><div class=\"meta-tag-wrapper\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\"><meta content=\"VIXY Platform NL\" itemprop=\"name\"><div itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><meta itemprop=\"url\" content=\"https:\/\/www.vixyvideo.com\/nl\/wp-content\/themes\/vixy\/assets\/dist\/images\/logo.svg\"><\/div><\/div><\/a><\/li><li class=\"list-item tour-page\"><a itemprop=\"url\" href=\"https:\/\/www.vixyvideo.com\/nl\/features\/user-analytics\/\" class=\"part features-part\" itemscope itemtype=\"https:\/\/schema.org\/Article\"><article><div class=\"inner-wrapper\"><div class=\"features-icon\"><\/div><h2 class=\"part-title\" itemprop=\"headline\">User Analytics<\/h2><div class=\"part-desc\"><p>Insight into the viewing behavior of your videos at user level.<\/p><\/div><span class=\"button outline\">Lees meer<\/span><\/div><\/article><meta content=\"08\/08\/2016\" itemprop=\"datePublished\"><meta content=\"10\/11\/2025\" itemprop=\"dateModified\"><meta content=\"admin\" itemprop=\"author\"><div class=\"meta-tag-wrapper\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\"><meta content=\"VIXY Platform NL\" itemprop=\"name\"><div itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><meta itemprop=\"url\" content=\"https:\/\/www.vixyvideo.com\/nl\/wp-content\/themes\/vixy\/assets\/dist\/images\/logo.svg\"><\/div><\/div><\/a><\/li><li class=\"list-item tour-page\"><a itemprop=\"url\" href=\"https:\/\/www.vixyvideo.com\/nl\/features\/abonnementen-svod\/\" class=\"part features-part\" itemscope itemtype=\"https:\/\/schema.org\/Article\"><article><div class=\"inner-wrapper\"><div class=\"features-icon\"><\/div><h2 class=\"part-title\" itemprop=\"headline\">Abonnementen (SVOD)<\/h2><div class=\"part-desc\"><p>Stel uw videocontent beschikbaar aan uw kijkers voor een vast bedrag per maand.<\/p><\/div><span class=\"button outline\">Lees meer<\/span><\/div><\/article><meta content=\"26\/07\/2022\" itemprop=\"datePublished\"><meta content=\"25\/06\/2026\" itemprop=\"dateModified\"><meta content=\"admin\" itemprop=\"author\"><div class=\"meta-tag-wrapper\" itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\"><meta content=\"VIXY Platform NL\" itemprop=\"name\"><div itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><meta itemprop=\"url\" content=\"https:\/\/www.vixyvideo.com\/nl\/wp-content\/themes\/vixy\/assets\/dist\/images\/logo.svg\"><\/div><\/div><\/a><\/li><\/ul><\/div><\/div><\/div><\/section>\n\n<section id=section-block-block_a8c58cf3dc18f1ad8801ad7e8258ac86 class=\"section cta_with_button_block contains-bg-color\" itemscope itemtype=\"http:\/\/schema.org\/WebPageElement\" itemprop=\"isPartOf\"><div class=\"bg-elem\" style=\"background-image:url(https:\/\/www.vixyvideo.com\/nl\/wp-content\/uploads\/sites\/3\/2021\/10\/best-live-streaming-platforms-clean.jpg)\"><\/div><div class=\"container\"><div class=\"block-row blocks-in-row-1\"><div class=\"block cta-with-button-block\"><div class=\"inner-wrapper\"><div class=\"title-wrapper\"><H2 class=\"block-title\">VIXY helpt u met professioneel videobeheer en publicatie<\/H2><\/div><ul class=\"buttons-wrapper\"><li><a  title=\"Vraag prijzen\" href=\"https:\/\/www.vixyvideo.com\/nl\/producten\/online-video-platform\/download-factsheet\/\" class=\"button white\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemprop=\"isPartOf\"><meta itemprop=\"significantLink\" content=\"https:\/\/www.vixyvideo.com\/nl\/producten\/online-video-platform\/download-factsheet\/\">Vraag prijzen<\/a><\/li><\/ul><\/div><\/div><\/div><\/section>","protected":false},"featured_media":0,"template":"","category":[1],"feature-cat":[47],"feature-products":[45,42,11,48,37],"class_list":["post-274","tour-page","type-tour-page","status-publish","hentry","category-uncategorized","feature-cat-analytics","feature-products-interactive-video","feature-products-live-streaming-platform","feature-products-online-video-platform","feature-products-personalized-video","feature-products-video-on-demand-platform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Verbeter uw Online Resultaat met Video Analytics. | VIXY Video Platform<\/title>\n<meta name=\"description\" content=\"Vergroot uw inzicht in de best presterende content, kijkgedrag, interactiviteit en conversieratio\u2019s aan de hand van diepgaande video analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vixyvideo.com\/nl\/features\/video-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verbeter uw Online Resultaat met Video Analytics. | VIXY Video Platform\" \/>\n<meta property=\"og:description\" content=\"Vergroot uw inzicht in de best presterende content, kijkgedrag, interactiviteit en conversieratio\u2019s aan de hand van diepgaande video analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vixyvideo.com\/nl\/features\/video-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"VIXY Platform NL\" \/>\n<meta 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