As a professional artist, your fans are indispensable. They determine your success. Whether you are Armin van Buuren, Marco Borsato, or Najib Amhali. A good relationship with your fans is therefore valuable. But how to keep it personal?
Where do you get the time to maintain contact with all your fans? And how do you monitor your privacy? The answer: an Interactive Video Platform where artists and fans can find each other. That’s Fantube.
During the creation of Fantube, the biggest challenge was to make recording and sharing the video message as easy as possible for the artist. The easy connection between influencer or artist and the fans was central to this and had to run smoothly at all times. It was not an option to ask an artist twice to record the same video message. That is why Fantube went looking for a party that could provide safe, reliable, and user-friendly video hosting to facilitate the Fantube platform.
The solution: a Personal Media Platform
Personalized videos created by artists had to be securely hosted for Fantube and shared with the fans, without sacrificing convenience, usability and branding. VIXY made sure of that.
This large amount of personal video recordings had to be processed, encoded, and published at lightning speed. That is why the platform was built by Gravity (a Dutch, Amersfoort-based company) and linked to the API of the Online Video Platform VIXY. VIXY also helped with the integration of all essential video processes within the Fantube app.
What exactly did we do? We facilitated the video API on which Fantube could be built and took all the heavy processes around uploading, encoding, hosting, streaming, and sharing of videos off Fantube’s hands. Using a native app, the artists could easily upload videos to VIXY’s servers, after which the video was made available with the artist’s permission. The app was linked to a website where fans can order or win videos. The videos made were safely stored and could only be managed by the administrator in the portal and the influencer. Furthermore, only the fans who bought or won the video could see the video.
Reliable in every way
Artists are busy people. Some artists only recorded a video once a month. It would have been very disappointing if it had turned out that the upload had failed or would be otherwise inaccessible and would have to be remade. With good backups, we made sure that the videos were stored safely. Above all, Fantube was looking for a reliable and flexible partner in the development of the video platform.
Own branding and customization options
Everyone recognizes a Youtube video immediately because of the logo that slides over it. But everyone also knows that Youtube is free. Fantube made a professional impression because the video playback was completely white-labeled – without a logo. An additional advantage was the better ‘grip’ on viewers; with Youtube, you may lose conversion, as people click through the logo from Youtube to the Youtube website when watching your videos. That is not the case with your own video player. Here, you can better manage the aimed or desired next steps and keep the viewer on your own platform. And those related but often-not-really-related videos at the end of each video? Fantube had full control over that.
Fantube about VIXY
“It has been a very good choice to work with VIXY. They provide exactly what we need and more; the possibilities at VIXY are endless. They always help us with fast, good and professional service. Through VIXY, we have also built up a strong network that has helped our company enormously. This allowed us to really focus on Fantube’s vision and strategy and greatly expand the brand. That was a great added value on top of all the profit we have achieved thanks to them. ”
Eugène Hendrikx | Sales & Influencer Manager at Fantube