In which videos do viewers drop out and at what moment? Improve your content strategy by keeping track of the video length, page performance and other important variables. Drop-off moments and play-through ratios are important statistics for video production parties and provide insight as to the points at which a video needs to be adjusted.
Improve your online result with in-depth video analytics.
Advanced event tracking via Google Analytics
Add the Google Analytics code of your website to your video player to gain insight into the customer journey of the visitors on your website. This gives you answers to questions such as: through which channels does my target group end up on the website and what actions do my viewers perform during or directly after watching a video.
The VIXY video player has standard advanced event tracking functionality with which statistics of all events in the player are sent back to Google Analytics.
Integrate VIXY with your own web analytics
Are you already using other web analytics? The reports from VIXY can be easily integrated with all prominent statistics suppliers on the market, such as: Google Analytics, Adobe Omniture, Level3, Comscore, Nielsen, Conviva, Akamai and Youbora.
As a result, you get precisely the statistics of videos and users that are interesting for your company.