Interactive video

Interactive video is an innovative way to reach your online targets, from encouraging user interaction, providing customer support to increasing time on site, leads and boosting online product sales.

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VIXY Interactive Video Module

Our advanced interactive module lets you add interactive overlays to your video with the click of a mouse, such as: calls-to-actions, links, buttons, contact forms, video menu’s, video-in-video, branching and much more.

Use Interactive Video for:

  1. Customer Support: training your customers step by step by sharing interactive customer service videos and course material about your products and services.
  2. HR & Recruitment: stand out from your competitors. Attract attention from new and qualitative talent with interactive recruitment videos.
  3. Engagement: involve viewers in the watching process, turn them from passive to engaged viewers. Increase their time on site and make it fun to watch videos to the end.
  4. Conversion: generate leads, newsletter subscribers and increasing the number of appointments via interactive fill-out forms in your video player.
  5. e-Learning: offer flexible learning by dividing the video material into multiple chapters, add buttons to share, repeat or skip specific parts. Ask questions and give extra explanations with video-in-video.

Why Interactive Video?

  • A higher engagement rate
  • Capture more and relevant data
  • Increase user satisfaction and time on site
  • Explain a product- or service in simple steps
  • Add additional information such as a brochure
  • Boost conversion rates
  • Reduce costs (customer care)

Interactive Overlays: increase conversion, provide information, boost sales

Interactive video turns viewers into buyers. You can easily add calls-to-action yourself, such as buttons, links, products, ads and brochures – resulting in higher click-through rates (5%-12%).

Think of interactions such as opening an external website or app, placing a product in the shopping cart, linking to other videos, downloading documents or opening an interactive video menu.

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Interactive Branching: explain a service, increase satisfaction and reduce costs

With branching, an interactive structure is added to your video so the viewer can determine what content is relevant.

The viewer only watches what they find interesting, resulting in higher completion rates, increased customer satisfaction and a reduction in traditional customer support channels and costs.

Our event tracking feature shows you which videos the viewers find interesting and what they’re clicking on, so you can further improve your video campaign.

Interactive forms: ask questions, capture relevant data and increase leads

Fill-out forms are an easy and effective way to share knowledge, generate leads and simultaneously expand your database for email marketing.

You can easily add contact fields to your video player so that viewers can directly leave their data. This allows you to actively encourage downloading a white paper, planning an appointment, subscribing to the newsletter or getting in contact with your sales and support division.

VIXY lets you add your own contact forms with ease.

Measure every interactive element and improve your video campaign

Use our reports to acquire business insight, better understand trends, and see how successful your content strategy is.

Increase your knowledge of your best-performing content, the viewing behaviour of your users, the channels and devices that your videos are viewed on, geographical playback, conversion ratios and the customer journey of the visitors and viewers on your website.

Furthermore, you can choose to sent all events and conversion metrics back to the Google Analytics property of your website or app.


Example Branching: Binck Customer Service Video

Binck created specially developed, interactive video tutorials that give step-by-step information on the principles of rolling turbos, technical analyses, and successful strategies for investing that yield results.

By linking the various tutorials together, viewers can choose what they find most interesting, click on various layers, and use these to decide which topics they want to see more videos about. This keeps the videos relevant and interesting, which results in them being viewed longer and better.

Example Interactive Overlay: Suit Supply Shopping

The Suit Supply demo is a good example of how an in-video shopping experience can convert viewers into shoppers. By adding product images such as a shirt, suit and tie viewers are able to click and buy these products directly from the video.

VIXY offers an extended integration with Google Analytics to track custom events directly from the video player. This gives you insight in the channels from which your viewers are acquired, the videos that are being watched and demographics of visitors who actually buy a product from your video. Allowing you to track the customer journey on your website and to measure viewing-to-conversation rates.

Request Interactive Video

Are you interested in using interactive video to achieve your video goals? Contact us to discuss your project over a cup of coffee or call +31(0)20 26000 60.

Request Interactive Video

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