Case Marketing

Binck teaches the principles of investing with their step-by-step, interactive customer service videos. Investing on your own does not have to be complicated!

Binck created specially developed, interactive video tutorials that give step-by-step information on the principles of rolling turbos, technical analyses, and successful strategies for investing that yield results.

By linking the various tutorials together, viewers can choose what they find most interesting, click on various layers, and use these to decide which topics they want to see more videos about. This keeps the videos relevant and interesting, which results in them being viewed longer and better.

About Binck

Binck is an Amsterdam-based, listed company that has grown into the undisputed leader in online investments over the years. Investing on your own was once expensive, tedious, and difficult to do, but Binck has since provided private investors with easy access to the stock market. Binck was the first online investment site in the Netherlands that allowed people to invest independently.


Check out Binck.nl

Explanation of rolling turbos and technical analyses with the aid of customer service videos

Client’s can use the interactive tutorials to learn at their own speed and get answers to questions like: ‘How do you spot a trend?’ or ‘how does a turbo work?’. Since the client indicates which topics they find interesting, they only see information that is relevant for them. Viewers can click through to other videos via the interactive video menu or via the additional layers that appear at different times during the video. Viewers can click through to other videos via the interactive video menu or via the extra layers that appear at different times during the video.

Lower costs for the customer service center while retaining client satisfaction

With its interactive video tutorials, Binck helps its clients find answers to frequently asked questions on their own. Less common questions can be addressed to the customer service center. 

A study by Forester* indicates that customer service videos, provided they are executed properly, contribute to a higher, general sense of client satisfaction. This is because products and services can be explained in simple steps and the client can learn the answers to important questions at their own pace.

* Anthony Mullen (nov 2013), move beyond awareness with interactive video.

Easily add interactions to the interactive video

The VIXY video management system (VMS) is designed to be user friendly, which allows clients to easily add interactions themselves. A video menu can be added with a single click, which then selects related videos and displays the title of the menu item.

In addition to the interactive video menu, Binck uses other interactions, such as asking questions in the video player, displaying additional information, and adding forms for contacting the sales and support department.

Advanced event tracking with Google Analytics

The advanced GA tracking functionality sends events in the video player back to Binck’s Google Analytics account. With event tracking, Binck acquires extensive information on the most important interactions and customer journeys of visitors to the site. With event tracking, Binck acquires extensive information on the most important interactions and customer journeys of visitors to the site.

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