Private video platform
|Reach||Wide range suitable for attracting new audiences||Reach depending on existing and new audience (own site and own social media)|
|Grip on the viewer||Viewer is distracted by related videos and advertisement||Viewer is guided within the player to meet the video goals of the organization|
|Interactivity||Adding annotations is possible||A wide variety of interaction options available on both desktop and mobile|
|Branding||YouTube is always visible in the video||Videoplayer is customized to match the corporate identity|
|Analytics||Limited video analytics||Extensive video analytics and integrations|
|Ads||Generate revenue with ads, but without any controls of the ads being shown||Complete control over ads shown and higher ad revenues|
|Privacy||Limited privacy options||Extensive privacy options|
|Blockade||YouTube is often blocked in B2B and educational environments||No blocking of video players|
|Management||One account to manage all videos||Multiple accounts with different user roles for managing videos|
|Business model||Revenue from ads||Revenue from ads (AVOD), subscriptions (SVOD) and pay per view (TVOD)|
|Rights||YouTube is co-owner of all content||Uploader stays owner of the content|
YouTube or a private video platform?
VIXY makes professional video management accessible for your organization. You can count on reliable video hosting and ultra fast video playback worldwide with VIXY.
Easily determine where and when your video can be watched, enrich your video player with interactions, generate leads to your site and link your video player with the ad network of your choice.
5 main principles:
1. Are you targeting an existing audience or are you trying to reach a new audience?
2. Where do you want to reach the viewer?
3. Do you want to generate direct revenue with video?
4. Is everyone allowed to access the video or only a private or paid group?
5. What do you want your audience to do during or after your video?
It’s a common misconception that YouTube is a free service. They offer their service for “free”, but in fact, you yourself are the product.
Google makes a lot of money by targeting audience as relevant as possible.This means that they will show relevant ads before, during and after the video. And this is also the biggest downside! When you upload a video of your company or your product, chances are big that YouTube shows ads related to similar products or even worse, your biggest competitors! YouTube is therefore not the ideal video platform for business to convert viewers into customers. They are easily distracted by ads and/or related videos.
Activate your audience on your own website or Facebook page
Do you want to inform, enthuse, or convert your viewers on your own website or webshop using video? Then we strongly recommend using a private video hosting platform. This way you have more grip on the viewer. You can always embed YouTube video on your own website. Do realize that the visitors to your website are just one click away from YouTube where they can get seduced by ads and other content. Prevent this and make sure your visitor is only one click away from getting to where you want them.
A private video platform
Branding & Control
A private video platform allows you to customize a video player to exactly match your corporate identity, a player that is one with your website. Not only does this look more attractive, it also increases the chances of a video being played. And the most important thing, you keep your visitor on your website at all times!
A private video platform also offers several opportunities for generating extra revenue and shielding content. Videos for internal purposes (e.g.: eLearning) or a paid video on demand channel for example. With a private video platform it’s possible to show videos on secured pages or after a payment is done.
Keep the goal of your video in mind and accordingly enrich your own video player with clickable elements, contact forms, brochures or presentations. Pretty much all of the actions are measurable and can be tracked in an advanced dashboard. By doing this, you can get a clear view of how a video is performing in terms of interaction, drop-offs and more. Valuable information that will aid you in reaching y0ur video targets.
Viewers can not click away from the shop environment
A conversion-focused video player for HEMA