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Interactive Video

Interactive video is an innovative way to reach your online targets, from encouraging user interaction, providing customer support to increasing time on site, leads and boosting online product sales.

Keep your viewers’ attention

A viewer can determine on his own during an interactive video what he clicks on and what he gets to see. This results in the fact that videos are watched longer and better and leads to high click-through ratios (5%-12%).

The player studio allows you to easily add clickable elements and calls-to-action to your video player to help you achieve your video conversion goals. The interactions remain visible on all websites and social media so that you are also generating more traffic from here to your website.

Improve your video conversion

Convert viewers into buyers by simply adding clickable elements and calls-to-action to your video player. A few examples:

Buttons or links that open an external website or landing page.
Contact and fill-out forms for lead generation, subscribing to the newsletter or making an appointment.
Ads to generate revenue with your video content.
Documents and brochures to share extra information with your viewer.
Product images that place a product in a shopping cart.
Interactive buttons that create a link to other videos.

Boost engagement with quizzes and polls

Quizzes, polls, surveys — gamification increases interactivity and amplifies the impact of your video.

Collect leads with forms and pop-ups

Video as a marketing tool? Absolutely! Add forms or form fields, collect leads, and forward them automatically to your favorite CRM.

A unique experience for every viewer

Deliver personalized video experiences by customizing text, audio, visuals, or scene sequences per viewer.

Make videos navigable with buttons and hotspots

Add interactive buttons or hotspots to let viewers easily navigate within the video or click through to external websites.

Easily add interactions yourself via the player studio

The VIXY video management system has a very user-friendly setup so that interactions can be added to your videos easily and quickly with just a few clicks.

The button plugin allows you to personally add time-based call-to-actions and images to the video player. Determine the time, position and image yourself. Use the contact form plugin to add a lead generation form to your own video player with one click.

Subsequently, event tracking shows you which videos the viewers find interesting and what they’re clicking on. This helps you know exactly which videos convert well.

Let viewers choose their own route

At strategic points in the video, offer a choice: A or B? Each viewer gets to follow their own personalized journey through the content.

Add interactive layers to your video

Use pop-ups, contact forms or linkable overlays to provide extra information or actions — all without leaving the video.

Navigation

Let your viewer decide what to watch

Sometimes not every viewer needs the full story. With smart navigation, you give them the tools to explore your video in the way that suits them best.

Give viewers full control:

  • Add a clear menu with chapters, themes or topics.
  • Allow them to jump directly to what’s relevant for their needs.
  • Reduce drop-off rates by avoiding forced, linear viewing.

How to make interactive videos?

Adding interactive elements is a simple process with our interactive player studio with timeline functionality. Thanks to the intuitive design and the drag & drop interface, you can create interactive and personalized videos in no time.

Drag and drop interactive elements on the timeline of your video. Add buttons, product images, quiz questions, contact forms, menus, video-in-video and more.Make a step-by-step customer service video (Branching). Thanks to its simplicity, even the novice user can create beautiful personalised and interactive branching videos.

Interactive video ideas

What is interactive video?

Interactive video is an innovative form of video that attracts and keeps the attention of your viewers. They are dynamic videos in which the viewer is given a certain degree of direction. The viewer can determine what happens through his or her choices.

More platform features

Start selling your video content!

VIXY helps you to improve video results and sell your content online