Video On Demand (VOD)
Video On Demand (VoD) platform is any media distribution platform that allows viewers to watch videos, such as television and movie content, any time, from any compatible device. With VoD, viewers can play, pause, rewind, or fast-forward videos as often as they want and at their convenience.
Unlike broadcast television, VOD systems initially required each user to have an Internet connection with considerable bandwidth to access each system’s content. This allows users to find and watch pre-recorded streaming content using any internet-enabled device.
Video-on-demand has 3 core advantages. It allows viewers to:
- Watch at any time. Users can play content whenever they want. Unlike “linear” TV programming, which only broadcasts in real-time, VOD doesn’t rely on a set schedule.
- Control what they watch: Users have more opportunities to pick and choose what they watch, compared to traditional TV scheduling.
- Use media controls: Users can play, pause, rewind, fast forward, and completely control how they watch content. This way, they’ll never miss anything important.
When you combine all of this, VOD gives audiences the freedom to view content in a convenient and accessible way.