Over The Top Content (OTT)
Over The Top Content (OTT) refers to a media service that delivers movie and TV content to viewers over the internet. OTT bypasses traditional video delivery methods such as cable, satellite, and broadcast TV.
The accessibility of OTT content is one of the many reasons it’s so popular. All you need to access OTT services is an internet connection and a compatible hardware device.
- Mobile OTT Devices: Smartphones and tablets are able to download OTT apps to stream on-the go.
- Personal Computers: Consumers can access OTT content from desktop-based apps or web browsers.
- Smart TVs: The most common examples include Roku, Apple TV, Firestick and more. Game consoles, like PlayStation, also often support OTT apps.
There’s a wide range of OTT platforms that actually provide OTT media services, including Netflix, Disney+, Hulu, Amazon Prime Video, Hulu and so many more. Unlike OTT platforms, YouTube is a social video platform that was originally designed to allow everyday consumers to share moments caught on video. YouTube has attempted to enter the OTT market a number of times with limited success, since the market clearly sees YouTube as a place for free content.