A White Label Player is a multimedia player that allows you to publish, manage, and distribute videos in ways that help you stay on brand. The software lets you customize the viewing experience, allowing you to tweak the design, change the colors, add your own logos, and add or remove custom buttons. A white-label streaming service uses a custom video player that reflects your branding rather than third-party branding.
A White Label Player is often part of a white-label video streaming platform offering – a digital library for managing videos that can be rebranded to tout the platform owner’s brand. White-label platforms are paid applications. Free ones like YouTube and Vimeo are not white label because, since the user doesn’t purchase it from them, they don’t have the right to rebrand it. That’s one of the many reasons enterprises cannot entirely rely on a free video platform.