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A webinar, a term that blends ‘web’ and ‘seminar,’ refers to a live, online event hosted on the web and attended exclusively by a registered audience. Webinars are a two-way form of communication where presenters and attendees communicate with each other in real-time.

A webinar is a lecture, workshop, lecture or similar presentation or form of knowledge transfer that takes place via the internet. A webinar is particularly suitable for reaching a large group of participants at the same time. The presenter uses a video camera (or webcam) and microphone. Participants see and hear only the presenter and not each other. Often webinars are organized from a professional webinar studio.

Via a webinar you can reach many people in various places without having to move. Webinars are usually interactive. This means that the viewer has the opportunity to come into contact with the speaker(s). This is usually done via a questionnaire, but a poll is also an option. Interactive webinars enable reciprocal contact, allowing participants to participate through question-and-answer sessions. A webinar is usually part of an organization’s marketing or communication strategy. In addition to informing a target group, a webinar is ideally suited to ‘nurture’ prospects. In addition, giving a software demo using a webinar is easy and efficient. By organizing a webinar, organizations come into contact with the intended target group in an interactive and cost-effective way.

Several providers make webinars available afterwards via video-on-demand pages. During the corona crisis, the demand for webinars has increased significantly. The reason for this is the lockdown and the restrictions on the number of travel movements imposed by governments. Webinars have thus proved to be an effective alternative.