How live streaming can help your gym and fitness business survive and thrive in times of social distancing
1. Provides an opportunity to reach new audiences
People have their own way of coping with stress and anxiety, but a good percentage of them will want to resort to physical exercise. However, some of them won’t know the difference between a back squat and a deadlift. Or maybe they do, but are not exactly sure if they’re doing them correctly. Some already know the basics, but crave the structure and the sense of accountability and community a fitness class provides.
With gyms and fitness clubs currently closed up for the foreseeable future, people are more likely to search online and see what options are available to them.
This is where you come in.
As a fitness expert and provider, you are in a unique position to offer them what they need: your guidance and expertise. Offer them fitness classes online and they will likely jump at the opportunity. That means new audiences for you. And if these workouts are high quality, it’s very likely that they’ll come back for more, either online or—once the pandemic is over—in-person, or both.
Better yet, they might share the experience with their peers via social media or in-person (from 6 feet away, of course), resulting in more (potential) clientele.
5. Gives you an additional source of revenue
You don’t need to be familiar with Netflix to know that Video on Demand (VOD) is all the rage. By offering your members another way to engage with your services, you’re not just getting an additional source of revenue, you’re also driving traffic and awareness for your brand. Granted, there’s an adoption curve involved, but with some consistent effort, your investment will translate to big wins in the long run.
Next steps: Strategy and Roadmap
So now you know how this trend has started, how it can be an essential aspect in surviving this pandemic as a gym or fitness business, and how live streaming can add value to the customers of sports and health brands.
Ready for the next steps? In our next blog, we discuss a few strategies to win over your streaming audience. To make it more practical and approachable, we have created a roadmap on how to set up your fitness class live streaming service. Read the blog here to discover these strategies and the roadmap!